Approach - (Industry Focused Programme)

 

The Specific objectives of the Programme are to:

  • Prepare the students for professional careers in the management of various business operations.


  • Promote among the future business executives the capability to undertake senior management responsibilities in business in any department.

 

Eligibility

  • A graduate from any statutory university with a minimum of 45% aggregate marks at graduation level. (40% marks for SC/ST candidates)

  • Students in the final year of graduation can apply but their admission will be subject to their obtaining a minimum of 45% aggregate mark in their graduation

  • Diploma holders are not eligible.

 

Orientation Programme

At the outset of the programme, we will give you a chance to familiarize yourself with our learning environment and set benchmarks that are expected of each new member of AIMS. It will be a chance to get to know your fellow students, your professors and what these two years have in store for you.

 

Overall Plan

Each student will not only be taught all management subjects with a practical approach, but the focus will also be on holistic personality enhancement. Besides the academic subjects, the student will also have the following as a part of their curriculum:

  • Spoken English Classes, to enhance fluency in language

  • Basic Computer Proficiency Classes, to make you technically sound

  • Conversation Enhancement Classes

  • Personal Grooming Classes, to ensure you present yourself in the best way

  • Etiquette Classes, to ensure you know how to hold your own in the real world

  • Business Communication Classes, to ensure you communicate well, orally and electronically in a corporate setting

  • Art/Music Classes, to ensure you walk out of AIMS with one tangible social skill to bank on

  • Community Service tie-ups, to ensure that you become responsible citizens and contribute effectively to the society

  • These will be conducted throughout the year and will be integral part of the regular curriculum of the institute.

 

Dual Specialization

At AIMS the curriculum is at par with MBA of international standards. The Curriculum has been designed to meet the demands of the Indian industry. The Programme aims at providing a comprehensive coverage, incorporating all the important subject areas and disciplines relevant to Management activities. We offer students the opportunity to pursue dual specialization. This is to enable them to survive the current economic downturn. Our course will help students in applying modern management techniques for handling business operations in a highly dynamic and competitive environment. Once you have completed two Semesters of studying basic fundamental management. subjects, you can choose your specialization on the basis of your inclination and interest in the third semester.

Students have to choose any two specialization subjects out of the following three:

  • Marketing

  • Finance

  • Human Resources

  • International Business

  • Retail

 

Curriculum

 

AIMS will follow a practical approach to imparting management education, as we feel it is important for you to be able to apply it in any situation that life throws up, and not just in bookish situations, which never happen anyways.

Our Academic focus for the first year, which is semester I & II, will be all-round management knowledge. The subjects are mentioned below:

Semester I

Academic

  • Principles & Practices of Management

  • Accounting for Management

  • Cost & Management Accounting

  • Managerial Economics

  • Organizational Behaviour

  • Statistics & Quantitative Methods

  • Principles of Marketing

 

Experiential Learning
(Practical Application)

  • Applied Finance

  • Applied Marketing

  • Applied HR

 

Skill Improvement

  • Business Communication

  • Computers for Management

 

Employability Enhancement

  • English Improvement

  • Personal Grooming

  • Business Analysis / Current Affairs

  • Consciousness Training



  • Semester II


  • Academic

    • Business Law

    • Financial Management

    • Principles & Practices of Selling

    • Human Resource Management

    • Channel & Supply Chain Management

    • Service Marketing Management

    • Economic Environment & Business Policy

    • Production &Operations Management

 

Experiential  Learning
(Practical Application)

    • Applied Finance

    • Applied Marketing

    • Applied HR


 

Employability Enhancement

  • Conversation Enhancement

  • Group Discussions

  • Personal Interview Skills

  • Summer Internship Preparations

  • Corporate Etiquettes

  • Career Guidance & Counseling

  • Business Analysis / Current Affairs

  • Consciousness Training



    • Semester III


  • Academic
    Manufacturing & Materials Management

    • E-Commerce

    • Entrepreneurship Development



  • Employability Enhancement

    • Public Speaking

    • Group Discussion

    • Personal Interview

    • Corporate Etiquettes

    • Business Ethics

    • Business Analysis / Current Affairs


Semester IV

Academic

  • Human Behaviour in Organizations

  • Corporate Governance

  • Business Policy & Strategic Management

 

Employability Enhancement

  • Group Discussion

  • Personal Interview

  • Understanding & Analyzing Industry Expectations

  • Business Analysis / Current Affairs

 

Specialisation Electives

1) Marketing Electives

  • Production and Brand Management

  • Servuces Marketing

  • Marketing Research, SPSS

  • International Marketing Management

 

2) Marketing Electives

  • Sales and Distribution Management

  • Integrated Marketing Communication

  • Rural Marketing

  • Retail Management

 

Semester V

1) Finance Electives

  • Taxation

  • Money and Capital Markets

  • Banking and Risk Management

  • Mergers and Acquisitions

 

2) Human Resource Electives

  • Strategic HRM

  • Industrial Relations and Labour Laws

  • Human Psychology

 

3) Retail Electives

  • Retail Concepts and Environment

  • Supply Chain Management

  • Retails Store Management

 

4) International Business Electives

  • Strategic Management

  • Business Ethics and Values

  • International Business Environment

  • Foreign Exchange Management

  • International Business

  • International Marketing


Semester IV

1) Finance Electives

  • Security Analysis and Portfolio Management

  • Derivatives

  • Project Management and Financing

  • International Finance

 

2) Human Resource Electives

  • Recruitment, Training and Development

  • Organisational Development

  • Compensation Management

3) Retail Electives

  • Retail Branding and Strategy

  • Customer Relationship Management

  • Mall Management and Risk Management

4) International Business Electives

  • Legal Aspects of International Business

  • WTO and Trade Related Issues

  • International Financial Management

  • International Human Resource Management

  • Export-Import Procedures and Documentation